We reverse-engineered the key drivers of high-performance business websites.
Business Websites: The 3 Main Objectives
Harness the immense power
of search engine optimized,
authority clustered content.
Increase the perception
of value with premium
design and branding.
Enjoy peace of mind
with the principle of
High Performance Web Development
Attract Prospects: The SEO Jump-Start
SEO has evolved rapidly over the past 4 years.
The SEO Jump-Start:
- We determine the terms (i.e keywords) your prospects use in search engines.
- We optimize your website/content to show up in as many of those searches as possible
Keywords: Open New Customer Streams
Finding Keyword Opportunities
1. Keyword Mining
2. Keyword Analysis
3. Authority Clusters
Content Optimization: Your SEO Workhorse
Creating Masterful SEO Content
1. Generate Content Briefs
2. Niche SEO Copywriting
3. Final Optimization
Local SEO: Exert Your Influence
Exerting Your Zone of Influence
Demonstrate Value: with Design, Branding, and CRO
Visual Messaging: Marketing to the subconscious
Web design is a potent form of digital marketing.
Attributes like value, quality, and positioning can be communicated visually – in an instant. Visual messaging is the art of communicating desirable traits about your business through design.
Humans process visual information 60,000 times faster than text.
So instant judgements are made about your business based on your website’s design.
For the most part, these judgements bypass our critical faculties and occur without conscious awareness.
Design is a way to "brag" about your business in a way that might otherwise sound exaggerated if stated outright.
Integrated Branding: The Credibility Cloak
A strong brand identity is the instant acquisition of credibility and authority.
Unfortunately, most web developers think branding is just picking out some colours and a logo. These simplistic approaches to branding won’t bring you any added credibility.
We ensure your brand is woven into your website consistent, creative, and subtle. This perfectionism and attention-to-detail ensures the “feel” of your brand is continually evoked and strengthened.
Conversion Optimized Design
Every aspect of a business website should work synergistically towards one goal: bringing you customers. This means it must work seamlessly within your customer’s journey.
A “conversion” is when a website visitor takes a desired action like calling or making an appointment. A website should maximize every opportunity to convert potential clients into leads/customers.
The percentage of visitors that convert is known as the “conversion rate.” “Conversion rate optimization” (CRO) refers to the set of techniques we use to maximize the conversion rate.
The benefits of CRO cannot be overstated: A 1% point increases in conversion rate can have an outsized impact on your business’s bottom line.
An important way to increase conversions is to minimize the user’s effort / cognitive load: If navigating your website is an effortless and intuitive experience, visitors will be far more receptive to your marketing messages.
As a marketing-focused web design agency, we have a great deal of experience building landing pages and sales funnels. This work has allowed us to develop a potent arsenal of conversion optimization techniques, which we make sure to build into your website’s design.
The Rise of Mobile
Mobile traffic has come to dominate the internet. In response to this, Google recently announced a shift towards “mobile first indexing.”
Put simply, this means your mobile website is indexed as your “main” website. So from both a traffic and SEO perspective, mobile design is critical.
You will hear many web developers bragging about building “responsive” websites. But all this means is that your site’s content ‘snaps’ to different sizes.
The Art of Responsive Design
Mobile Design vs. Desktop Design:
Your website’s CMS is the platform it’s built on. Despite all the options, WordPress is the only reasonable choice of CMS platform: it powers 40% of the internet and its market share is still growing. It’s 27 times more popular than Squarespace and 33 times more likely to get organic traffic than a Wix website.
WordPress dominates because it’s an “open-source” platform. This has resulted in the proliferation of a vast marketplace of 3rd party themes, plugins, and add-ons. When using proprietary CMSs like Wix and Squarespace, you are tethered to only their solutions. This greatly restricts your website’s customizability and adaptability.
Frequently Asked Questions
“The big domino” refers to the task that, once completed, eliminates a number of other challenges along with it.
More websites have been created in the past year on WordPress than have ever been built on Wix and Squarespace combined.
Potent SEO For SMEs SEO can dramatically increase your website’s traffic, lead generation, and sales. A visitor arriving via